In each February issue of the Holstein World, they print a list of the sires with the highest averaging daughters sold at public auction. To be listed, a bull needs to have at least 20 daughters reported sold at public auction in 2010. Reality-Red makes his debut on this list for the first time in 2010 with 45 daughters selling for an average price of $2,412. He outranks last year’s #1 leader, STBVQ Rubens.
Pg 52 Holstein World February 2011.